Roundtable on sustainability in the sports industry
First Team, sustainability |
Friday, 26 June 2026
This Thursday, Bàsquet Girona, together with EUSES, organized a round table entitled “Sustainability, sponsorship and brand building in the sports industry” at the Fontajau pavilion. The event served to present the new master’s degree “Sustainability and Sports Industry” coordinated by the club with the center dedicated to health and sports.
In the debate, in which Patricia Viñals (director of sponsorships of Bàsquet Girona), Anna Rovira (marketing director of Liquats Vegetals) and Pere Vilà (cluster manager of INDESCAT) participated, with Adrià Martín, director of EUSES, as moderator, interesting reflections were shared on the current state of sports business models and the importance of promoting sustainable values through the social engine that sport represents.
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